DOWN TO EARTH
Tone of voice
The Street Sushi voice is simple, cheeky, and to the point. This language reflects a brand that doesn’t take itself too seriously but is serious about quality and customer experience.
SERVICES
Brand Identity
Tone of voice
Illustration
Squarespace Website Design & Development
Social Media
Packaging Design
Signage Design
Copywriting
ABOUT
Street Sushi, a family-run sushi takeaway in Northern NSW, approached us with a clear mission: to establish itself as more than just a food spot, but as a community-driven brand that embodies health, quality, local pride, and most importantly personality. We embraced their passion for fresh, locally sourced ingredients and crafted a brand identity that highlights their story in an approachable and engaging way. Through blending thoughtfully created illustrations, a playful colour palette and down to earth copy we built a cohesive brand experience that reflects the vibrant, welcoming spirit of Street Sushi and the Northern NSW community it serves.
Street Sushi is a beloved local fixture, celebrated for its fresh ingredients, community focus, and down-to-earth charm.
Street Sushi is a beloved local fixture, celebrated for its fresh ingredients, community focus, and down-to-earth charm.
PLAYFUL
Look and Feel
Street Sushi’s visual identity was inspired by the vibrant yet laid-back lifestyle of Northern NSW. We drew on the earthy tones of the local landscape, the coastal blues of nearby beaches, and the lively hues of sunset to create a playful yet grounded colour palette. These colours reflect the brand’s connection to its surroundings and its lively, welcoming spirit.
Minimal yet impactful illustrations, such as hands holding sushi or stylised beach scenes, add a layer of charm and playfulness. These visuals subtly reinforce Street Sushi’s values of health, locality, and community. The logo’s clean design ensures instant recognition while maintaining an approachable and friendly vibe.
DOWN TO EARTH
AUTHENTIC
Social Presence
Authenticity is at the heart of Street Sushi. So their digital footprint focuses on the natural beauty of fresh ingredients and the local landscape, reinforcing the brand’s commitment to transparency and quality. From vibrant sushi rolls to candid shots of the community enjoying their meals, the visuals tell a story of connection and care.
By showcasing the hands behind the sushi—local farmers and the family team—we emphasised the authenticity and locality of the business. This visual storytelling creates a deeper connection between the brand and its audience.
STORYTELLING
Website
The website intentionally reflects the festival’s storytelling focus and journey through the region. Blending nostalgic visuals with earthy tones, the site guides visitors through the event program, mirroring the coast-to-valley experience. Hand-drawn elements and inviting copy create a cohesive narrative, aligning with the festival’s celebration of flavours, places, and community.
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