Soirée Society
SERVICES
Brand Identity
Brand Naming
Tone of voice
Illustration
Website Design & Development
Copywriting
Social Media Content Creation
ABOUT
Soirée Society is an Australian-run event planning company, based out of Bali, that specialises in creating personalised, high-end events. Jess and Bryce came to Eddie as Q Events, in need of a strategic rebrand and new name that represented their growth and luxurious service offering. The rebrand celebrates finer details and embraces the true romance of making dream days come true.
Using a custom illustration suite, paired back with a handwritten font, the goal was to showcase the true essence of the hand-tailored and personal events that Soirée Society creates. The motifs used remind us of good times, while still representing sophisticated style.
A timeless brand-mark ensures the brand stands the test of time. While the stamp-like sub-mark hones in on the “a dream come true” nature of working with Soirée Society, suggesting an invitational exclusivity. The elegant typography paired back with a welcoming & fresh colour palette consisting of rose, musk, cream, charcoal and apricot brings us back to earth, reminding us all that celebrations are supposed to be fun.
Minimal, and refined, the website focuses on showcasing what Soirée Society does best – bringing to life the most daring, unforgettable and luxurious events imaginable. This is done through a curated collection of dreamy photos, strategic case studies and authentic testimonials. Always going back to the tailored approach of curating an event; blog posts, illustration and considered copywriting is used to add a touch of brand personality.
An Instagram Feed Glow Up to ensure consistency across all of the brand’s touch points. The initial launch of the rebrand was done with an exciting and engaging reel.
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