SERVICES
Brand Identity
Strategy
Tone of Voice
Copywriting
Textile Print Design
Packaging
Social Media
E-Commerce Website
Product Design
Trade Show Stand Design
Signage
ABOUT
A playful and oh-so-very Aussie brand identity for Scrub Turkey. Complimentary textile and product design made with the fun and fashion-forward Australian healthcare workers in mind. Using bright and happy colours, paired with your typical healthcare colours (think navy and teal) elevates Scrub Turkey within the healthcare industry, creating a memorable brand to talk about.
Savour The Tweed’s brand identity brings together a taste-led journey that feels nostalgic, grounded, and inviting—a celebration of community through storytelling.
Eddie works closely with Scrub Turkey to ensure their product range development is consistently on brand, always keeping the brand’s mission of bringing happiness to the healthcare workplace at the forefront. Eddie designs Scrub Turkey’s signature custom prints and also assists in curating local artist’s who are eager to collaborate, such as the 2022 Daisy in Dots x Scrub Turkey Collab.
There is no denying that Australian’s love their puns, and when you have a classic name like Scrub Turkey; the tone of voice, copywriting and visual language need to do the name justice.
Over multiple touch points, Eddie has developed the copywriting for product names, the website, and social media content creation.
Here at Eddie we understand the importance of a seamless alignment across the website, social media platforms, and email marketing efforts.
Eddie has played a significant role in this by designing and building a Shopify e-commerce store using custom code and e-commerce optimisation strategies. Along with overseeing the creation and editing of social media advertisements and content, and managing Klaviyo email marketing campaigns.
As part of the brand identity development, collateral such as thank you cards, tissue paper, to do lists, stickers and product labels were created. Eddie created signage for their brand new showroom, and a trade show booth.
More Work
