Next International
Next International
SERVICES
Brand Identity
Shopify Website
Services Menu
Business Card
Signage
ABOUT
With 30+ years in business (and the same logo) Next International knew it was time to freshen their brand.
The biggest concern — when you’ve had clients for 30 years, change can be difficult, to say the least.
Eddie was tasked with the job to revitalise Next International while ensuring the legacy of their brand was considered.
We made sure to —
Harness a brand experience that has the core decision maker and target market’s needs and desires at the forefront of everything.
Be contemporary & luxurious in the look, feel and tone of voice to create a memorable brand that portrays the core values of the salon.
Ensure the brand is open to all of its target users and does not discriminate. This means being approachable and timeless so the brand stands the test of time and doesn’t focus too much on trends.
THE RESULT
The brand utilises the existing Next International red, bringing it forward into a contemporary and fresh space. Bold, refined typography and an earthy, welcoming extended palette is a tribute to the coastal meets city lifestyle — fresh, bright, happy, alive and warm.
Typography is integral to the storytelling of the Next International brand.
Minimalistic, bold and contemporary typography ensures a high-end look and feel while statement typography is used sparingly to create contrast.
More Work