Konpak
SERVICES
Naming
Tone of Voice
Brand Narrative
Brand Identity
Website
Print Collateral (brochures, flyers, info packs)
Social Media and EDMs
Video + Photo
Tiny Home Expo Stall Design
Interior Design
Credits
Illustrations: Madeline White
Website Developer: Nicolas Boada
ABOUT
With the objective to create a new “norm” for the housing sector, Konpak approached us seeking a way to make their audience understand that compact and modular living isn’t just the latest trend, but a lifestyle choice that opens you up to a healthier and happier way of living. We took on their passion for what they do and built a brand that uses light-hearted storytelling to get the message across. Konpak is one of those projects where we get to put our fingers in all of the juicy pies. From the interior design of the models themselves, to video, social media, their digital home, print collateral…all the way to their internal documents—ensuring cohesion and consistency every step of the way.
More room for the fun stuff (🌊🧳) without compromising on the good stuff (💸🧑🍼).
LIGHT-HEARTED
Tone of Voice
A combination of clever copy, lifestyle photography and illustrations sells the core message that Konpak are building homes that value family and what you actually need over the size and appearance of your home.
APPROACHABLE
Digital Home
A custom website build to show that Konpak cares about the little details. It was crucial to design this website with the older generation end-user in mind while still feeling fresh, contemporary and on brand. The soft-edged brand shapes integrated into the site ensures approachability while considered copy tells a story and guides the user through the site. A brand video was developed so that when a new lead first lands on the site, they already recognise Dan and Cody as the face behind the brand while also walking them through ‘The Konpak Way’ in an easy to understand way.
MULTI-FUNCTIONAL
Interior Design
The Konpak tiny home models are always designed with the occupants in mind. Eddie has worked collaboratively with Konpak to design their core model offerings as well as custom tiny home builds for their clients.
INFLUENTIAL
Campaign & Roll-Out
From their digital social media and email presence, through to flyers, brochures, uniforms and internal information packs, Eddie has developed a brand that is cohesive across all channels.
More Work