SERVICES
Branding
Brand Name
Tone of Voice
Illustration
Website
Signage
Packaging
Merch / Team Apparel
Social Media
Video
Email Marketing
ABOUT
When Kayla took over Little Love of Mine, she had a vision that extended far beyond its origins as a baby and kidswear store. What started as a sweet shop for tiny clothes and toys evolved into something much bigger; a vibrant, community-focused concept store celebrating motherhood in all its glorious, messy, creative chaos.
The problem? The original brand no longer fit. It was time for a name, tone, and look that reflected the heart of what the store had become, something that felt joyful, welcoming, family-friendly, and unapologetically creative.
That’s where we came in.
Hey Love is a love letter to mums, creativity, community, and colour.
An ode to the beautiful mess of motherhood and the moments that make it magic.
Hey Love is a love letter to mums, creativity, community, and colour. An ode to the beautiful mess of motherhood and the moments that make it magic.
We developed a name that feels like a warm hug and a reminder that you’re seen. It’s playful, grounded, and memorable, everything the brand stands for.
From there, we built a tone of voice oozing with warmth and personality. Think: your coolest, most down-to-earth mum friend who shows up to school pick-up in a bold outfit and makes everyone feel at home. She’s full of heart, not afraid to dream big, and deeply rooted in her community.
Bright, brave, and signed with love.
Inspired by the name’s origin, the beginning of a love letter, we developed a visual identity that feels personal and heartfelt. The custom heart-comma sub mark nods to both emotion and punctuation, becoming a central thread throughout the brand.
Nostalgic, hand-drawn illustrations sit alongside bold type and vibrant colour, creating a feeling that’s both playful and grounded. Mismatched patterns, scribbly textures, and layered elements reflect the chaos and creativity of motherhood. From packaging and signage to merch and socials, every detail feels like a little note passed between friends and family.
The website was designed to feel like stepping into the store, playful, inviting, and colourful, with thoughtful UX that supports both browsing and buying. We integrated community-building elements, such as storytelling and engaging email campaigns, to help Kayla connect with her audience on a deeper level.
We built a launch campaign that involved the audience every step of the way, teasing the rebrand with behind-the-scenes content and co-creation prompts to mark the transition.
The result? A smooth, engaging shift that brought the existing community along for the ride while inviting new faces to fall in love with the brand.
More Work