HappyWrk
HappyWrk
SERVICES
Brand Identity
Graphic Design
Product Design
Packaging Design
Video
Motion Design
Social Media Content Creation
ABOUT
Happy Wrk is a female-founded company with a goal to help people beat distraction and procrastination, allowing them to achieve their fullest potential and find happiness in their work. It originated from one of our earliest ventures, The Happy Employee.
Initially, The Happy Employee was solely Amelia’s personal brand venture but soon expanded beyond that. Our task was to transform The Happy Employee into Happy Wrk, a brand that not only resonates with employees, but a diverse community including entrepreneurs, students, professionals, freelancers, mothers and trailblazers alike.
Conscious tools designed to unlock your potential, guide your success & cultivate happiness.
TACTILE & MINIMAL
Brand Identity
Sometimes a rebrand really is what you need. Happy Wrk is a new stripped back, refined chapter, yet still with the core essence of The Happy Employee.
As a printed product in a digital world, the look and feel was inspired by traditional print methods like typewriters, and the hands-on approach to note taking.
As part of the rebrand a typography system was created to ensure legibility and simplicity while still feeling branded and unique to HappyWrk.
“I have had the pleasure of working with Elke & Drew from Eddie for multiple projects & brands – their undying professionalism & endless creativity, never ceases to amaze me!
Eddie always deliver tenfold with their insightful & quirky approach to design. In my experience, these two women cover everything in their services… from the aesthetics to the user experience – they left no stone unturned & it has benefited my brands on countless occasions.
I can’t thank them enough for the energy & expertise they have offered.”
— Amelia Aitkin-Deane, Happy Wrk Founder
INTENTIONALLY DESIGNED
Traction Planner & Musing Notebook
The Traction Planner blends HappyWrk’s new refined branding aesthetics with a clear intention for practicality. A clean, minimal format ensures that the planner aligns with the mission of optimising productivity and minimising distraction, enabling users to focus better on their tasks.
The considered and research backed selection of fresh, on-trend colours adds to the appeal of the product, particularly to its target audience, trailblazers.
CAPTIVATING & STRATEGIC
Video Campaign
Eddie collaborated with Happy Wrk to develop an engaging campaign aimed at unveiling the new Traction Planner while also marking the beginning of their new era. The campaign encompassed various elements, among which was the creation of a nine-step video series for Instagram and Tik Tok.
More Work